GETTING STARTED: Digital assessment

Many clients have only one person covering large geographies because a light touch go to market strategy is their most achievable option.

In these situations, your online channels must work harder for you and your sales team to make it easy for your prospects to become customers and then buy your products or services!

What you can expect:

• Overall online presence review including your website, social channels and online content
• Competitor comparison and benchmarking
• Path to purchase review
• Australian customer expectations and online behaviour in your target segment
• Quick wins
• Recommendations on priorities for digital strategy development
• Presentation of the report to you and your team
• In market connections to relevant providers, if needed

Why? To make it easy for prospects to become customers and new customers become loyal customers.

Pricing: From $AU1,500 (ex GST)

(Psst: This has been the most popular service to date!)

FOCUS ON YOUR IDEAL BUYER: Insight reports

Been told to do market research? Let me do it for you and receive deep insights into your ideal customers so you can stand out to them as the business that will meet their needs.

What you can expect:

• Initial discussion to confirm your business goals, target audience and insights you are seeking such as needs and pain points, discovery, online expectations and more
• Your preferred style of research – surveys, 1:1 interviews or a combination
• Survey creation/interview development
• Execution including regular progress meetings
• Collation of responses
• Final insight report and recommended next steps

Why? To make it easier to make decisions on what to spend on first and why.

Pricing: From $3,500 (ex GST) subject to the extent of engagement – your choice.

OUTSOURCE TO A TRUSTED PARTNER: Gain experience without the full time price tag

Firefly Advisory provides you, the business founder and leader, on-going support to save you time while continuing to achieve your growth goals.

You pay a monthly fixed price in order to optimise your spend and ensure your team is on board. When you’re ready to employ someone full time, I’ll handover smoothly and securely.

What you can expect:

• Budget certainty based on your business needs
• Freedom for both parties to interact as and when advice is needed
• Month to month agreement

Why? Senior, trusted advice until you’re ready to expand your employee list.

Pricing: Negotiated based on your needs

Interested? Let’s talk. No obligation. Just reach out to josshonour@fireflyadvisory.au.