Category: Digital commerce
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Case study: Magic Beans App
Magic Beans is a free to use app launched in New Zealand in July 2023 after eight years operating via Facebook. It encourages individuals to learn about home food growing and be matched to people nearby to swap homegrown produce and gardening supplies. The founder has moved to Australia to…
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When personalisation and automation go wrong!
Who will win in 2024? Businesses that invest in understanding their customers on a more common sense, personal level.
Firefly Advisory 