Magic Beans is a free to use app launched in New Zealand in July 2023 after eight years operating via Facebook. It encourages individuals to learn about home food growing and be matched to people nearby to swap homegrown produce and gardening supplies.

The founder has moved to Australia to drive the app’s launch in this market.

“Joss’s work exceeded my expectations. She has a calm, methodical approach that is honest and encouraging. I intend to keep working with Joss as I can already see the positive benefits to both my business and also to my outlook as a founder.” Anneliese Hough, Co-Founder, Magic Beans.

THE CHALLENGE:

“I was struggling to strategise growing the Magic Beans app in New Zealand and Australia. After our launch, it was pretty overwhelming and there wasn’t really anyone onboard to help manage strategy. I felt like I was treading water and in serious danger of failing.

“Joss helped me to articulate some goals and strategies then break them down into meaningful and manageable segments. This gave me the confidence to start networking and connecting to important people and organisations that will help me to bring these goals to fruition.”

THE SOLUTION:

“The solution proposed was multi-faceted and to my relief and satisfaction, covered all facets of the business, including managing my own well-being to an extent.

“There was genuine care, diligence and attention to detail that helped me reframe my approach to the business.

“Joss created a business plan for me as part of a fellowship application that really opened my eyes as to what a business plan could look like. It was concise, creatively laid out and contained a lot of info in a very easy to digest format.”

THE OUTCOMES:

“The business plan helped me to further clarify business goals and strategies and was an excellent contribution to my fellowship application.

“Joss also recommended I update my website to better showcase the messages my potential customers need to see.

“The changes have resulted in a 28% increase in engagement and a 5% increase in button clicks.”

Anneliese Hough, Co-Founder, Magic Beans App